GIVE YOUR BRAND A VOICE
PAGATIM’s expert team of audio storytellers will help identify and shape your most compelling stories for social and mobile platforms. Our audio programming works to engage your customers’ imagination with a consistent offering of unique and memorable content.
"Pagatim’s work with our audiocast series, CLIFCast, has been instrumental in helping us push the program to the next level."
“The folks at Pagatim are top-notch, very professional, great at what they do, and great to work with. They took my podcast to a whole new level."
“Hybrid life is a real interesting synergy of traditional radio and social media…we can capture the imagination of what we are trying to do and broadcast it. Itʻs really working for us.”
“Podcasts continue to be effective ways to reach affluent consumers who exhibit ad avoidance behaviors.”
Last year, 132 million people listened to internet radio. 17% listen regularly to on demand talk radio or podcasts.
The Evolution of Storytelling
- Since the very beginning, storytelling has been the center of creating community, culture and wisdom.
- From cave drawings, to Thomas Edison’s phonograph,...
- to Orson Welles' "War of the Worlds" that broadcasted via network radio to millions of listeners,...
- gadgets and technology have revolutionized storytelling and audio listening.
- Starting from the boombox in the 1970s, to the smart phones of today, listening has become mobile, customizable and 'on demand'.
Content on the go
The exciting developments in technology and mobility have transformed the listener. These developments have innovated the way stories can and need to be told. Audio content moves people and now it’s also on the move. As the thought leaders in the audio content industry, we are at the front lines of audio listening and distributing. Your customers want to listen on the run. Are you willing to meet them in the fast lane?
Make a mobile connection to your audience
Now that mobile devices are anywhere and anytime, audio is ‘eyes free’ content that is portable in a way it never was before. Audio content is compelling, fluid, and the choice of multi-taskers around the world. Of the 39 million people who listened to a podcast last month, 64% plugged their smartphone into their cars to listen while driving. On average, people watch just 27 minutes of video online each month. And of course, you can’t watch a video while driving. Our Podcast listeners match (and exceed) that consumption time in just one episode! Digital audio listeners represent an affluent market and 1 in 6 Americans (52.3 million people) listened last month.
Consumers are looking for information, inspiration or a solution to their problem, not a sales pitch. We believe authentic and brave stories are the true connectors that engage people with a brand. We know creating engaging content is essential. We work with you to find your story, shape it, put it where the people are listening and then provide analytics to track it's success.
StrategyOur media and marketing strategists will help shape your stories and define the target audience for an engaging audio program.
Branded audio content is more than just podcasting. It can be any story or set of facts that will serve to connect, educate and inspire your audiences. Whether you need to train your sales force, recruit new employees, or establish yourself as a thought leader, audio is a fluid, customizable and creative communication tool.